Manatee Technical College

https://www.ManateeTech.edu

Challenge
Manatee Technical College (MTC) was a 50 year old institution that had undergone a name change and had very poor recognition in the community.

Solution
I was the driver of changing that image and making it highly respected in the community. Using my marketing and design expertise, I enhanced their brand image, starting with the college, then the School District of Manatee County. They were using antiquated marketing tools and I moved them into the 21st Century - from radio and print to digital advertising. In addition, we hosted events and a yearly community outreach which became another marketing tool to show off the campus and increase the visibility of the brand. I initialized a success stories campaign for Over the Top(OTT) and digital advertising showcasing student graduates in their work and a Fast Facts campaign targeted to their business and industry audience to build more partnerships with the college. I also initialized the internal Exceptional Customer Service workshops to help employees hone their skills in providing excellent customer service both internally and externally.

Result
My brand enhancements and additional work took them from a second-rate technical school to the biggest in the State of Florida because of my expertise. MTC’s student enrollment increased as well as the number of website views. In addition, student enrollment didn’t shrink during the COVID-19 pandemic due to our pivot in marketing strategy. Because of the growth, more various career programs were added to the college than any other technical college in the State of Florida which grew their bottom line.