MaskUp Manatee!

Challenge
During the COVID-19 pandemic, county and community leaders, including the county government and Florida Department of Health, were wanting to create a campaign that would encourage the community to wear a mask to slow the spread of the virus.

Solution
I created a awareness campaign designed to combat COVID-19 that encompassed several joint community press conferences, videos in local schools, the design and hand out of free masks as the campaigns marketing mix. It also included a social media campaign that multiple agencies shared.

Result
The spread of COVID-19 was slowed in Manatee County. Intercounty agencies partnered together, some for the first time. I also won an Angel Award from the American Advertising Federation (AAF) for my Art Direction. Conducted by the American Advertising Federation Fourth District, the Angel Award Competition honors the very best in public service advertising.